❗️Changes in progress! Thank you for your patience.
.Over the course of the last almost 20 years, blogs have successfully made an evolution from being something that was once a hobby of writing nerds & enthusiasts, to being perceived as an essential component in a digital marketing vertical, and by most seasoned content
Ever since the advent of Web 2.0 in the early 2000s, I have been a blogger. Granted, I didn’t know that is what I was doing, or that such a label would be apt for what my interest was back then, but I always knew
As a content marketing strategist, a type of conversation that I regularly have with clients is one that pertains to social media strategy, how a brand should best go about leveraging its platforms, as well as what platforms can serve a brand’s marketing strategy the
On June 2nd, 2020, it was reported that former President Donald Trump would be shuttering his blog—only a month after it was reportedly started—primarily due to the fact that it was not doing well in its viewership numbers. And for the days that this story
If your brand is new, your content strategy is likely a monstrous clusterfuck. Maybe you are hitting your social “checkboxes:” starting a Facebook page that you are struggling to keep updated, “getting serious about the blog” that you never actually develop or, “learning how to
k, let’s be honest for a second: 9 times out of 10, the content found on corporate blogs is abject trash. No, I don’t have any actual statistics to back that up, and I am absolutely speaking from anecdotal experience, but nonetheless, the observation manages
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