❗️Changes in progress! Thank you for your patience.
If there is one thing this blog has been successful at, it has been communicating to people that content is not something you can just “get into:” That, contrary to popular opinion, content creation is not a practice that businesses can partake in with minimal
.When I decided that it was worthwhile to shift the focus of The Lair Blog, a lot of my reasoning stemmed from the fact that I thought I could generate more value for people by focusing on content that specifically had to do with my
. I think it is worth our time to ask a question: if content is this massively vaunted practice that can propel business, then why is it that so many businesses don’t get the results that they want? Though my current line of work is predominantly
. More times than not, the goal of hiring design and marketing professionals is one that is straightforward. After all, despite whether or not creative professionals are needed for branding work, content production, UI/UX, or sales writing, the goals of the people
.Over the course of the last almost 20 years, blogs have successfully made an evolution from being something that was once a hobby of writing nerds & enthusiasts, to being perceived as an essential component in a digital marketing vertical, and by most seasoned content
Content is perhaps one of the most misunderstood features of a marketing strategy—primarily because it is one of the most heavily “check boxed” line items in a marketing operation. By this, I mean that while businesses regularly and successfully create content, much of the reasons
Matt Saunders with Smashing Magazine recently wrote an excellent piece for designers that I think can be useful for anyone who either regularly works on websites, or is in the process of getting a website built or re-vamped. In his recent article, “Why Content is
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