ABOUT

CLIFF BRETT

I’ve been doing this — some version of “this” — for nineteen years. I just didn’t start out calling it UI/UX.

I studied English at UNC Chapel Hill, which is a weird place to start a design career, except it isn’t — writing is design. It’s information architecture with sentences instead of wireframes.

At 21, I founded and ran Anatomy Magazine, a quarterly digital men’s magazine, for four years. I managed a team of 25 writers, designers, and photographers, wrote more blog posts than I’d like to count, and interviewed people like Diplo, J. Cole, and Brother Ali along the way. That job taught me production, deadlines, and how to lead a team toward something that actually ships.

Every one of those jobs was, in hindsight, training for the same thing: understanding how people read, scan, click, and decide.

Somewhere around 2021, that turned explicitly into UI/UX. I built out information architecture, user flows, and prototypes for SMRT Systems’ app. I served as lead UI designer on a U.S. Army software project that won a SOCOM innovation award.

Margin note — Diplo, J. Cole, Brother Ali

COMPETENCIES

Ranked, honestly.

Self-assessed. I’d rather tell you where I’m an eight than pretend everything is a ten.

PROFESSIONAL COMPETENCIES

OUT OF 10

01

WORDPRESS

8.75

02

LAYOUT DESIGN

8.75

03

COPYWRITING

8.5

04

UI PROTOTYPING

8

05

BEHAVIOR PROTOTYPING

7.5

06

MARKET RESEARCH

7

07

UX WRITING

6

CREATIVE SUITE COMPETENCIES

OUT OF 10

01

ADOBE PHOTOSHOP

8.55

02

ADOBE INDESIGN

8.25

03

ADOBE XD

8

04

ADOBE LIGHTROOM

7.5

05

ADOBE PREMIERE

7

06

ADOBE AFTER EFFECTS

7

07

ADOBE ILLUSTRATOR

7

WORDPRESS COMPETENCIES

OUT OF 10

01

ELEMENTOR

9

02

CORNERSTONE

7.5

03

WP BAKERY

6

WHERE I’M HEADED

I’m not interested in doing less UI/UX and product design work going forward — I’m interested in doing more of it. Whether that’s inside a full-time team, on a fractional basis, or on my own projects.

HOW I COMMUNICATE

I’m direct. Not mean — direct. When it comes to work, I’d rather tell you what I actually think than tell you what sounds good in a meeting.