UI/UX & PRODUCT DESIGN

CHAPEL HILL, NC

CLIFF BRETT IS LAIR MEDIA

Nineteen years in design — from tech startups to the U.S. Army. Figure out what the person in front of the screen actually needs, then get out of their way.

FULL-BLEED PORTRAIT / STUDIO IMAGE

01 — HOW I GOT HERE

Good design solves a real problem for a real user. Everything else is decoration.

I didn’t start out designing apps. I started out writing, publishing, and building brands from the ground up — and somewhere along the way, that turned into building the software experiences themselves.

02 — WHAT I ACTUALLY DO

01

Product & UI/UX

Screens, flows, interface systems — tested with real users.

02

AI Automation

Automate tedium and optimize operational workflows.

03

UX Writing

Copy that reads like a human wrote it.

04

Web & Branding

In support of product work, not instead of it.

04 — SELECTED WORK

Proof, not promises.

3943
Benben

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Branding

The Story Friday, July 31st, 2026. Sal shows up at my place in the evening, laptop bag over one shoulder,…

2774
Bubblepay

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UI/UX design

The Story . February 27th, 2025. I’m sitting at one of the many plain, white, superficially partitioned desks scattered around…

2708
Bubblepay

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UI/UX design

Short on time? Jump Past the Fluff. If you are busy with multiple portfolio reviews, then let’s not waste any…