Joe Van Gogh Website (via AndiSites)

Joe Van Gogh is a regional coffee roaster based in the North Carolina Triangle area. Starting out in Hillsborough, NC—the next town over from Chapel Hill—this business has successfully expanded to almost all of the Triangle’s communities and is starting to branch out to the broader state of North Carolina. I worked with a team of 6 professionals at an agency local to me called AndiSites to help deliver this website and was the lead designer on almost all of the internal page designs.

Similar to my work on behalf of AndiSites for UNC, my work with Joe Van Gogh started at the beginning of my time supporting the agency. When I was initially brought on, company founder Andrea Ferguson already had an idea of how she wanted to build the page—and came to me with a prototyped rendition of the site that utilized wedges as a primary design element. Building off of this idea, I created a series of internal pages that leveraged these wedges at almost every turn, resulting in a website that had a funky and eclectic feel while still being visually and informationally grounded.

So far, this is one of my favorite page designs because of its eclectic nature, and I am including it to show an example of what my creative range can be like for certain types of projects. My work on Joe Van Gogh was immensely successful, with the project netting several awards from Nyx, MarCom, Muse, and Vega.