Seal the Seasons Corporate Website

.Websites in 2020 are not what they were 10 years ago. While yes, this does apply to both aesthetic and function, it also applies to the overall process of how websites are made. Ten years ago, it was not uncommon for individuals to need extended access to developers and coders in order to put together enterprise experiences that felt custom made and truly capable of meeting the client’s needs.

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Over the last decade, however, this has begun to change. With newer and more sophisticated page-building technologies—such as those found in Wix, Webflow, and other services—visual designers have had more capability than ever to deliver near-enterprise level hosting solutions. This leaves many who are specialized in coding and UX design to developing desktop apps, online programs, and truly tailor-made online experiences.

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While Seal the Seasons is still functionally a startup business, they nonetheless required a larger website than most companies its size. When I originally started working with the company, Seal the Seasons’ corporate page was hosted on Wix—which isn’t a terrible platform but has a much more limited degree of plugin support and theme options than WordPress. Additionally, Wix is an objectively inferior content management system to WordPress, and I was originally tasked with transitioning the corporation’s marketing department to a content-developing footing. For such reasons, much of my job consisted of working with members of the Marketing department on the successful planning, and transition, of Seal the Seasons’ website to a property that can support diverse streams of content.

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Platforms such as the Elementor page builder in WordPress allow for a high degree of open-ended flexibility in the page building experience—both in creating and designing pages for the core design and in having the ability to add new pages in relatively quick order. As a CMS, WordPress is the type of platform that allows for multiple blog pages on the same website, as well as support for sophisticated sliders, and content features.

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Seal the Seasons’ website represents my first foray into the Elementor page builder platform on WordPress. Using a developer-modified version of Elementor page builder, dubbed “Avada,” I was able to successfully put together all of the main pages for the Seal the Seasons Website. Since its original conception and development in February of 2020, many additions have been made to support Seal the Seasons’ expanding business initiatives into new products, collaborations with charities, and even content types. Still to this day, I serve as the business’ primary webmaster.

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