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Creating a Content Product (Part 2)

When we think about the etymology of certain words, the word “content” is a loaded term. While humans today typically think of this word within the context of consumable media, this word can also be used to describe a state of satisfaction, is both singular

Skynet Logo Recreation by Peter Verdone

Stop it: AI Isn’t Coming for Your Job If You Don’t Let It

Ever since the dawn of organized societies, human beings have had an increasingly complicated relationship with the technology they create and ultimately rely on. While on one hand, we appreciate the fact that human beings are capable of creating groundbreaking innovations in every sector of

Team filming a video stream

Creating a Content Product (Part 1)

If there is one thing this blog has been successful at, it has been communicating to people that content is not something you can just “get into:” That, contrary to popular opinion, content creation is not a practice that businesses can partake in with minimal

Mastodon Social on smartphone

Is Mastodon the Savior We Need in a Post-Twitter World?

.With all of the major news surrounding Elon Musk and the Twitterverse, conversation has been swelling around a lesser-known social media network named Mastodon—and for the time being, at least, it seems like everyone and their mother is flocking to it. As journalists, marketers, personal

TikTok’s Pain Could Be Facebook’s Gain if Bill Passes U.S. Congress

.With the rise of Elon Musk as Twitter’s official shit-stirrer-in-chief, conversations about the essentiality of social media services have dominated headlines in the United States—and with good reason. Though the everyday use of social media channels for sharing pictures, videos, comments and more, is something

Twitter Headquarters in San Francisco

It May Be Time to Leave Twitter Out of Your Content Plans

.When I decided that it was worthwhile to shift the focus of The Lair Blog, a lot of my reasoning stemmed from the fact that I thought I could generate more value for people by focusing on content that specifically had to do with my

The Content Product

. I think it is worth our time to ask a question: if content is this massively vaunted practice that can propel business, then why is it that so many businesses don’t get the results that they want? Though my current line of work is predominantly

UI Page Drafts

The Accountability Paradox

. More times than not, the goal of hiring design and marketing professionals is one that is straightforward. After all, despite whether or not creative professionals are needed for branding work, content production, UI/UX, or sales writing, the goals of the people

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