DBG Playbook 21-22 (via Lionfish)

Downtown Boxing Gym is a community-driven, non-profit organization that specializes in providing impoverished Detroit youth with an after-school program replete with tutoring, athletic coaching, and college counseling. Open to children from as young as 8 to as old as 18, Downtown Boxing Gym has been widely recognized as one of many effective solutions to helping keep kids off the streets, and on a path toward opportunity. I worked with them alongside The Lionfish Company, to help deliver a branded presentation for the organization’s fundraising efforts.

Downtown Boxing Gym is one of the first charity organizations of its kind. Unlike many traditional after-school programs, DBG provides children with not only after-school athletics, but also mentorship, study hours, and tutoring sessions for its attendees. These services are designed to be cost-free, and provide actual enrichment opportunities for kids that would not otherwise have them.

For such reasons, creating a fundraising document that was not only eye-catching, but also able to successfully capture the brand’s personality was very important. I opted for a primarily flat, contemporary design using DBG’s colors, and fleshed it out with the sparing use of 3D cubes and slab serifs to give it all a sporty look.