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.With all of the major news surrounding Elon Musk and the Twitterverse, conversation has been swelling around a lesser-known social media network named Mastodon—and for the time being, at least, it seems like everyone and their mother is flocking to it. As journalists, marketers, personal
As a content marketing strategist, a type of conversation that I regularly have with clients is one that pertains to social media strategy, how a brand should best go about leveraging its platforms, as well as what platforms can serve a brand’s marketing strategy the
If your brand is new, your content strategy is likely a monstrous clusterfuck. Maybe you are hitting your social “checkboxes:” starting a Facebook page that you are struggling to keep updated, “getting serious about the blog” that you never actually develop or, “learning how to
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