Traditionally, I have been comfortable with acknowledging what my specializations are as a marketer and graphic designer—and doing so has helped me find added definition in a space that is broad and full of many different types of experts. While I am someone who traditionally excels at content, strategic thinking, and market research, part of exceling in these fields is a function of understanding their limitations. For instance, I’m not someone who is interested in fields such as marketing automation, or social media management. I am indifferent towards building sales funnels, and generally, I’m not an “ads guy.”
That last point is fairly important, because as programmatic advertising moves into the mainstream of marketing trends—and increasingly available for businesses of all shapes and sizes—so have new and dangerous opportunities for many businesses to fall victim to advertising fraud. For those of us that are seasoned marketers, but not necessarily seasoned advertisers, this can correspond to perilous buying experiences where the potential of experiencing bot conversions is just as high as experiencing traffic from real people.
This is why Jalal Nasir’s short contribution piece with Tech Crunch about advertising fraud is something that you need to read. As a content marketer, advertising is not always the first thing that comes to mind when I think of ways that businesses could conceivably be defrauded by potential scammers. But In 2020, out of the $200 billion dollars that were spent on programmatic advertising, $35 billion of it was lost to ad fraud. While this small piece is more of a guide of primers, if you are like me and relatively unindoctrinated in the dark side of digital advertising, Jalil goes through a few key touch points that all advertising executives should consider in order to best protect their ads budgets. Be sure to check out all of them at Tech Crunch.
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