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Creating a Content Product (Part 1)

If there is one thing this blog has been successful at, it has been communicating to people that content is not something you can just “get into:” That, contrary to popular opinion, content creation is not a practice that businesses can partake in with minimal

TikTok’s Pain Could Be Facebook’s Gain if Bill Passes U.S. Congress

.With the rise of Elon Musk as Twitter’s official shit-stirrer-in-chief, conversations about the essentiality of social media services have dominated headlines in the United States—and with good reason. Though the everyday use of social media channels for sharing pictures, videos, comments and more, is something

Twitter Headquarters in San Francisco

It May Be Time to Leave Twitter Out of Your Content Plans

.When I decided that it was worthwhile to shift the focus of The Lair Blog, a lot of my reasoning stemmed from the fact that I thought I could generate more value for people by focusing on content that specifically had to do with my

The Content Product

. I think it is worth our time to ask a question: if content is this massively vaunted practice that can propel business, then why is it that so many businesses don’t get the results that they want? Though my current line of work is predominantly

Wordpress Content Management System on iMac Computer

Does Every Business Need A Blog?

.Over the course of the last almost 20 years, blogs have successfully made an evolution from being something that was once a hobby of writing nerds & enthusiasts, to being perceived as an essential component in a digital marketing vertical, and by most seasoned content

Man with video camera

Are You Educating Your Audience, Or Teaching The Competition?

For as much as content creation can be integral to the success of your marketing operation, if misapplied, it can also be the death knell of your entire business. The latter portion of my statement is the part that all companies with a desire to

The Next Console War Won’t Be Decided By System Specs

After a one-year hiatus, and summer 2020 show that was really nothing more than a scattershot of trailers for titles that wouldn’t even drop the same year, gamers were treated to an E3 2021 experience that was markedly better than the year prior—you know, back

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